Positec names Hanna Huffman as SVP of Marketing and eCommerce
Positec, a billion-dollar corporation with offices across the globe, recently announced the hiring of Hanna Huffman as its Senior Vice President (SVP) of Marketing and eCommerce.
Huffman brings decades of experience to the role and will lead Positec’s digital, marketing, and creative strategy initiatives from its North American headquarters in Charlotte, NC.
“I’m excited to work with a brand committed to creating disruptive, world-class products and delivers on that with heavy R&D and innovation investments,” Huffman shared with Nexus. “This is a rare opportunity to support a team in improving millions of end users’ lives via the awareness and acquisition of these products.”
Huffman previously served as the SVP of Performance Marketing at Dotdash Meredith, where she led strategy and activation of high-performing affiliate marketing programs across 40 of the internet’s largest brands, including Better Homes & Garden, The Spruce, Real Simple, Investopedia, Verywell Health, and People.
“Nexus’s process was transparent, prompt, and communicative.”
Prior to Dotdash Meredith, Huffman worked in digital business and marketing strategy at Red Ventures, the largest digital media company in the United States. Huffman led various digital transformation, analytics, performance media, and product development initiatives with businesses including Novant Health, GlaxoSmithKline, Verizon, Bankrate, CNET, Healthline, and more.
From the beginning of Nexus’s partnership with Positec, it was clear that Huffman’s ability to execute high-level strategies set her apart as a digital executive and leader.
“Nexus’s process was transparent, prompt, and communicative,” Huffman shared. “It was clear that they had both my and my potential employers’ best interest at heart and were investing time and effort into truly understanding what was going to be a good fit. That’s not what you typically get with a placement firm.”
Huffman, a Charlotte native, earned her Bachelor of Business Administration with a focus in Business Administration and Marketing Management from UNC Charlotte Belk College of Business.
“I’m thrilled to serve the Positec team in expanding consumer adoption of these products in the US, but I am equally excited to get more involved in my Charlotte community,” she shared. “I hold Charlotte so close to my heart. I’m excited to be a part of the city and give back to it in any way that I can.”
Interested in partnering with Nexus Search Partners? Contact us at info@nexussearchpartners.com or call us at (704) 718-3235.